Acne Studios

Role: Art Director

Credits
CW: Philip Acierno
AD: Julius Berger

When you look at clothes, it’s easy for your mind to reminisce in the times of wearing them. As the quality of these garments begin to fade, so will the memories. By creating quality pieces, Acne studios encompasses these quality moments, giving you a wearable memento that will last a lifetime. We decided to tell the Acne stories behind the memories of these clothes. Emphasizing them as a carrier for these moments, living through Acne’s clothes.

And that is why we are “The one thing that lasts from the moments that don’t.“

Girlfriend Collective
x Ice Spice

Role: Art Director

Credits
CW: Paige Shin
AD: Julius Berger
AD: Brianna Fick

Women deeply internalize negative feedback whether it’s valid or not. And no one knows hate better than Ice Spice.

The solution? Partnering with Girlfriend Collective to repurpose negativity into a force for our empowerment.

MoMA Design Store

Role: Art Director

Credits
CW: Rachel Taylor
AD: Aleah Jones
AD: Julius Berger

When buying different types of gifts for the different types of people in our lives, we oftentimes struggle to find the perfect gift for our friends and family for fear of being impersonal.

So how do we make the MOMA Design Store, an incorrectly mislabled “museum gift shop”, a year round gifting destination for Gen Z New Yorkers?

We’re going to show New Yorkers that the MoMA Design Store’s collection is intentional and specific. The collection is curated just like the museum, so you know you're going to find something as unique as the unique people in your life.

Wendy’s OG
B-Girl

Role: Art Director

Credits
AD: Harper Herman
CW: Krishna Betai

Legally, Wendy’s isn’t allowed to do business in the EU (because of another namesake fish & chips shop), but that doesn’t stop Wendy from stepping foot in the region, specifically the French capital, Paris, host of the 2024 Olympics.

Introducing Wendy, the OG B-Girl, the newest entrant in this year’s international breakdancing event.

Velveeta Tongue Spa

Role: Art Director

Credits
CW: Paige Shin

AD:
May Ruzicka,
Grecia Rivera,
Alida Matos,
Marko Medic

With over 63 billion impressions on TikTok, Gen Z is not afraid to share all the crazy and insane ways they like to take care of themselves.

So we’re getting weird and indulgn our most neglected muscle: the tongue.

We envisioned the launch of a spa experience exclusively for tongues. Each room will offer a distinct pampering treatment, starting with a tongue detox and finishing with a fondue meditation.

Tongue Detox: Detoxify your tongue with a wrap to cleanse your tastebuds

Sweet Symphony: Explore how external stimuli can alter your perception of taste.

Tongue Yoga: Try different tongue poses with Velveeta-scented aromatherapy.

Fondue Meditation: Savor a communal Velveeta fondue pot.

Social media: after the spa closes, we’re teaming up with influencers to advertise our take-home kit and ensure constant pampering of our tongues 24/7

The Take Home Kit: for those unable to visit the spa in person, fans interested in indulgent tongue care around the clock can purchase kits through Velveeta’s website.

US in USPS

Role: Art Director

Credits
CW: Krishna Betai

AD:
Aleah Jones
Harper Herman

The United States Postal Service is one of the country’s biggest mail networks, but the brand and its unflattering reputation calls for a refresh. The USPS needs to bring to the fore the most essential part of their business—the people it delivers mail to, and reconnect with the us in USPS.

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Sometimes, I just think of all the things that could go right.