Velveeta Tongue Spa

 
Role: Art Director

Credits
CW: Paige Shin

AD: 
May Ruzicka,
Grecia Rivera, 
Alida Matos, 
Marko Medic With over 63 billion impressions on TikTok, Gen Z is not afraid to share all the crazy and insane ways they like to take care of themselves. 

So we’re getting weird and indulgn our most neglected muscle: the tongue.

We envisioned the launch of a spa experience exclusively for tongues. Each room will offer a distinct pampering treatment, starting with a tongue detox and finishing with a fondue meditation.
Tongue Detox: Detoxify your tongue with a wrap to cleanse your tastebuds
Sweet Symphony: Explore how external stimuli can alter your perception of taste.
Tongue Yoga: Try different tongue poses with Velveeta-scented aromatherapy. 
Fondue Meditation: Savor a communal Velveeta fondue pot.
Social media: after the spa closes, we’re teaming up with influencers to advertise our take-home kit and ensure constant pampering of our tongues 24/7
The Take Home Kit: for those unable to visit the spa in person, fans interested in indulgent tongue care around the clock can purchase kits through Velveeta’s website. 
 

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 Sometimes, I just think of all the things that could go right.