MoMA Design Store 

Role: Art Director

Credits
CW: Rachel Taylor
AD: Aleah Jones
AD: Julius Berger
When buying different types of gifts for the different types of people in our lives, we oftentimes struggle to find the perfect gift for our friends and family for fear of being impersonal. 

So how do we make the MOMA Design Store, an incorrectly mislabled “museum gift shop”, a year round gifting destination for Gen Z New Yorkers? 

We’re going to show New Yorkers that the MoMA Design Store’s collection is intentional and specific. The collection is curated just like the museum, so you know you're going to find something as unique as the unique people in your life.



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 Sometimes, I just think of all the things that could go right.